Luxury fashion house Balmain drops limited NFT sneaker collection
French luxury fashion house, Balmain, has released a limited series of NFT sneakers based on its Unicorn shoe line. The Unicorn Phygital Wearable Collection includes 130 Unicorn sneaker NFTs packaged with identical physical counterparts. Each pair costs between $1595 and $2095 in fiat currency or ETH.
The Ethereum NFTs were made in partnership with Space Runners, a digital fashion firm backed by investors like Pantera, Polychain, Jump Capital, and Animoca Brands’ Yat Siu. Holders of Balmain Unicorn NFTs will receive rare physical sneakers, early access to upcoming Balmain releases and other exclusive Balmain products, as well as digital wearables for online games and metaverse platforms.
This is the latest Web3 project from Balmain, which has been actively exploring partnerships, membership programs, and limited edition drops that use blockchain technology over the past year. The sale has begun.