"ByteDance, who owns TikTok and its Chinese version Douyin, received licensing rights to air the competition, with ByteDance’s VR headset subsidiary Pico offering live broadcasts of the World Cup, with the ability for users to create and hang out in “digital rooms” to watch the game together."

Reference: https://cointelegraph.com/news/nifty-news-chinese-firms-to-offer-world-cup-metaverse-viewings-x2y2-backtracks-on-royalties-and-more

Image reference: https://www.bytedance.com/en/